Research Team
Principals and Key Staff/ Bios

Bruce Lockwood, President
Bruce has more than 19 years of experience in market research. He has served national clients ranging from American Express, Quaker Oats, and AT&T, to Bose Corporation, IBM, and L. L. Bean. In addition, he has worked with numerous organizations in Maine such as FAME, Central Maine Power, DECD, Family Planning Association of Maine, City of Portland, Banknorth Group, and Wright Express.

Bruce's unique perspective reflects his first-hand experience in advertising and consulting as well as at the user end of market research. His accomplishments include: Bruce holds a B.S. in Operations Research from the Carroll School of Management at Boston College and an M.B.A. from the Olin Graduate School of Management at Babson College, where he participated in the International Management Internship Program at Marks & Spencer in London, England.

(back to top) Ian Hunter, Senior Research Analyst
Ian has his hands in a bit of everything at Portland Research Group. He works as part of the project team, helps out with some survey and crosstab programming, and manages our online activities.

As part of the project team, Ian is involved with project management, questionnaire design, coding, analysis, and reporting. His project responsibilities also include developing and managing syndicated research studies, assisting with business development, and building tools that enhance our analytical capabilities.

Ian’s website responsibilities include developing and maintaining our websites (portlandresearch.com and surveylab.net), developing client web portals and websites that coincide with some of our research projects, and continually enhancing our online survey capabilities.

With five years experience working in all areas of market research, combined with a personal fascination with website design and development, Ian helps us offer our clients top-notch market research with an innovative flare. In other words, Ian is doing his part to help make Portland Research Group the most innovative market research firm in Northern New England.

Ian holds a BS in Management from Bentley College, where he graduated with honors.

(back to top) Bonnie Esposito, Research Analyst
As part of the project team, Bonnie takes on multiple aspects of research, analysis and project management. Her responsibilities include recruiting and screening, designing questionnaires and discussion guides, managing project logistics, analyzing crosstab data, coding, preparing reports, and conducting in-depth and executive interviews. She also plays a role in proposal development, vendor partnerships, and client service.

Bonnie's market research expertise comes from 15 years in outdoor equipment and apparel, where she developed and managed an in-house field test program for one of the nation’s leading outdoor retailers. Her product performance evaluations, surveys and discussion groups created a model for the industry, contributing to the success of several key outdoor brands and emerging product categories.

Bonnie holds a B.S. in Biology from the University of Maine Orono, with high honors.

(back to top) John Martin, Field Manager
John’s primary responsibilities include the day-to-day management of data collection, data processing, and coding.

For nearly five years, John has been perfecting both the art and science of programming telephone (CATI) surveys and online surveys, as well as crosstabs. The art of programming, you ask? In market research, translating complex question types and unique questionnaire patterns into a fully functioning program is not always easy. It is a truly creative process that John has essentially mastered. And as you can imagine, this is a huge asset to Portland Research Group and its clients.

Also, perhaps out of his own interest, out of necessity, or a combination of the two, John has taken the ropes as our in-house IT expert. In this role, he keeps us running on a day-to-day basis, and helps ensure Portland Research Group is utilizing the latest IT tools and techniques of the trade.

John’s in-depth experience with consumer behavioral analysis, principally within the retail wireless industry, along with his extensive programming experience, compliments his academic background in marketing and information technology.

John holds a BS in Marketing from Bentley College.

(back to top) Jesse Drummond, Research Assistant
Jesse supports the field management team and research analysis team in all facets of project execution, including coding, data processing, in-depth interviewing, data analysis and presentation.

Jesse has experience working on all aspects of market research. His background in qualitative psychology-related research has allowed him to work extensively at survey design, and his quantitative training has exposed him to advanced statistical methods and programs for data entry and analysis. He has worked on a number of longitudinal studies as an in-depth interviewer and has considerable experience collecting, coding, and analyzing both qualitative and quantitative data.

Jesse holds a BA in both Mathematics and Psychology from Bowdoin College.

(back to top) Ryan Morrill, Data Specialist
Ryan primarily works with the field management team, contributing to the daily organization, collection and processing of data. This includes programming surveys, preparing cross-tabulations, coding, and editing reports.

Ryan’s background includes quantitative data analysis, experience constructing and organizing large data sets, as well as first hand experience collecting data through in-depth telephone surveys. His analytical qualities are complimented by a creative side that allows him to explore new organizational methods, as well as creative new solutions.

Ryan holds a BS in Business Administration from the University of New Hampshire, where he graduated with high honors.