Methods > Telephone Surveys

Telephone interviewing is an effective method to:
It is also particularly effective for conducting unaided/aided awareness studies.

Computer Assisted Telephone Interviewing
Whether telephoning a random or selected sample of respondents, Portland Research Group uses Computer Assisted Telephone Interviewing (CATI) to administer surveys.

CATI is a research tool that enables quota control and monitoring, and produces higher quality data. The system initially randomly selects the individuals to be surveyed and then automatically schedules and reminds interviewers of callbacks. Every telephone interview conforms to the same standards.