Methods > Web Surveys

Web surveys have become a viable and cost effective method for reaching potential respondents for survey projects, especially if they are clients/customers of a company or members of an organization.

Through web-based surveys, respondents are invited to participate in a survey via an e-mail message or upon visiting a website.

This method is a very efficient way of reaching a large population in a short time frame. In addition, follow-up e-mail reminders are a cost-effective way to increase participation.

All data collection work (programming, email broadcasting and survey web hosting) is done in-house.