Each employee's individual knowledge concerning the company, its culture, and means of getting business done is collectively referred to as a company's human capital.

When a company understands the state of their Human Capital Assets and actively manages these assets, they have a handle on the core driver of their business.

• Measuring the impact of current employee promotion/ career development programs and procedures
• Measuring employee awareness of competitive employment opportunities
• Determining overall employee satisfaction, priorities, and aspirations